AGA Strengthens Its Responsible Gambling Mission with Launch of New Campaign
To provide a common foundation for safe play across all sectors of the legal gaming business, the American Gaming Association (AGA) has launched a new project for responsible gambling called “Play Smart from the Start.” This new initiative is meant to enhance the current “Have a Game Plan” campaign, which has been running since 2019 in partnership with prominent US sports leagues and venues, rather than to replace it. Play Smart from the Start targets a far broader audience than “Have a Game Plan,” which focuses on sports bettors. According to Joe Maloney, the Senior Vice President of Strategic...
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