Author: Anna Kamber

More Wins for Responsible Gambling Advertising Initiatives

Over the past year, there has been an incredible surge in online gambling activity. The pandemic was partly responsible for this but still, we cannot downplay the impact that great marketing had on this. Gambling advertising is still a rather controversial area. Thankfully, concerned parties are always working towards ways of ensuring that responsible advertising is the norm. Several recent developments illustrate this. The most notable highlights so for include: Snapchat’s Opt-Out Feature in the United Kingdom Snapchat stands out for being a very popular social platform. Its model of operation, much like many other platforms, revolves around adverts....

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Entain Partners with McLaren F1 for Responsible Gambling Initiative

The drive to educate gamers about responsible gambling is now more serious than ever before. Now, it is not just regulators and responsible gambling campaigners that are going out of their way to ensure that customers stay in control. Gaming operators are now actively involved and Entain is one of the companies that is leading the way in that regard. Known for being one of the top sports betting and gambling operators on the planet, Entain is working hard to ensure that its customers are protected. The company has recently partnered with McLaren Racing the “Party Responsibly” initiative which...

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Sightline Payments Doubles Down on Responsible Gambling Commitments

Renowned FinTech company Sightline Payments has been very aggressive in its quest to make its services much safer for its users. The company which is best known for its specialization in digital payments solutions for sportsbooks and casino operators has built up quite a reputation as a go-to service provider. Now, it is doubling down on its plans for the same. Just a couple of days ago, Sightline Payments made announced that it has partnered with the  American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ campaign and Conscious Gaming’s PlayPause multi-jurisdictional self-exclusion technology. These are monumental developments...

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BetMGM Integrates GameSense

Responsible gambling initiatives continue to pick up steam as the legal and regulated gambling sector continues to grow. Lots of operators are now joining the fight against gambling-related harm and we are seeing even more developments in terms of laws and policies. For instance, authorities in regulated markers and their regulators have been pressing gambling operators to ensure that they provide safe gaming environments as well as plenty of resources that can be of use to players who may need it. BetMGM, one of the most popular online gambling brands in the world, has recently made it even easier...

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Entain Group Doubles Down on Efforts to Promote Responsible Gambling

As part of a far-reaching sustainability drive in the United Kingdom, renowned gambling operator Entain has recently doubled down on its efforts to promote responsible gambling across all of its brands. Customer protection has been a widely-discussed issue in several markets across the globe and the United Kingdom happens to be one of the areas where it has taken a center-stage especially considering how vast the country’s gambling industry is. New Affordability Checks Perhaps the biggest highlight of Entain’s announcement was its “pioneering” affordability checking model for its United Kingdom-based customers. This is part of the company’s new Advanced...

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